Search Engine Optimization Audit

Help AeroStar Avion Institute assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
AeroStar Avion Institute
Country Club Hills, IL, USA
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AeroStar Avion Institute
Country Club Hills, IL, USA

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Posted April 25th

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We need someone to run an audit to make sure that our organization is effectively taking advantage of keywords to make us visible in organic searches.

What we have in place
  • We currently have a website, which should make it easy for you to get started. We also have a site administrator, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to buy advanced materials to help our AeroStars be technologically prepared in their education and careers in aviation.

Optimizing our keywords in search engines will help us reach more students and parents who can benefit from our programs and aviation pipeline.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

AeroStar Avion Institute
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Our mission

AeroStar's mission is to enhance, promote and support the academic awareness of aviation and aeronautical career path opportunities for students, particularly female, minority, underprivileged and at-risk youth. By providing aviation academic curriculum development, programs, activities and support services for youth Grades K-12, interested in Science, Technology, Engineering & Math, AeroStar has paved the way for the future of our industry. Due to the need to build capacity for a sustainable aviation talent pipeline through strategic partnerships, sponsors, donors and grants, The AeroStar Avion Institute Non Profit was formed.

What we do

The AeroStar Avion Institute delivers programs that teach skills necessary to not just participate, but LEAD in the next generation of STEM innovation. Students are immersed in inquiry-based learning, engineering design projects, they operate flight simulators, remote controlled helicopters, drones, RC airplanes and VR headsets. They also build model airplanes and rockets to specifications. They study and demonstrate extensive knowledge on flight theory, aviation weather, aircraft radio operation, aircraft cockpit instrumentation and STEM careers. We soar above other programs because we provide years of ongoing support to students interested in pursuing pathways in Aviation/STEM.

Testimonials

Miraculous was great! Got straight to work and delivered results quickly. Very easy to talk to and very willing to answer any questions.
Jessica C.

Media and Marketing Manager

Search Engine Optimization Audit Project

(No testimonial has been submitted by Muradul)